GDS on Ethnography

Great description of ethnography, it's uses and miss uses by the Government Digital Service.

Ethnographic research usually involves observing target users in their natural, real-world setting, rather than in the artificial environment of a lab or focus group. The aim is to gather insight into how people live; what they do; how they use things; or what they need in their everyday or professional lives.

Read the whole piece here.

Curtis James

Brighton