It's great to see big organisations embracing anthropology. There's a lot of detail in this piece by Adobe in-house anthropologist Charles Pearson. Here's one of my favourite paragraphs:
Ethnography deeply informed the Photoshop team’s focus on design. We used it to not only understand trends in design and tools — which shaped development priorities — but ethnography was (and is) also integral to building empathy and connections. These connections resulted in rich feedback loops and user-centered development processes which are continuing to grow and mature.
Read more here.