All in Ethnography

We are living in a different era of work, one that can't be understood using staff surveys alone

For years the business world has relied on staff engagement surveys to take the pulse of their company, but if these stories are anything to go by, there seems to be an increase in challenges and a lack of trust from workers in their leaders to do the right thing. Business can't survive on these age-old techniques anymore.

Everyday Fieldwork - Waiting, lost, tired, somewhere else

5 people sit on a bench at Universal Studio's in Florida. The first lady looks into the distance, or maybe she is looking at a friend in the long queue opposite, hoping the wait won't be too long. The second lady stares at the park map, working out where to go next. The man next to her rubs his eyes, maybe in tiredness after days wandering around theme parks full to the brim with Thanksgiving visitors. The second man sits, staring into space, hands together, fingers interwoven, maybe with stress and anxiety. The last lady covers part of her face with her hand and crosses her legs away from the man next to her.