What's wrong with big data?

“Making knowledge is not simply about making facts but about making worlds, or rather, it is about making specific worldly configurations – not in the sense of making them up ex nihilo, or out of language, beliefs, or ideas, but in the sense of materially engaging as part of the world in giving it specific material form.”

— Physicist and poet Karen Barad

Found via this excellent piece on issues with Big Data by James Bridle